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Search Engine Optimization (SEO)

We at webcolor do not just focus on design but we also focus on building business. What you see as webpage needs to be well presented to search engines for robots to understand and rank your contents. Unlike other companies we do not spam page with words having no relevancy and lose their goodwill and ranking. We go one extra mile to understand business and figure out what best contents, keywords, tags, titles they have and code every piece of detail to increase page relevancy on search.

The better you rank in search engine, the more customer visits you get. And that can happen if you have more relevant pages than anyone else does. We will help you to achieve with optimization techniques learnt and used over years.

What is SEO

SEO is process of getting traffic from FREE, ORGANIC and NATURAL search results on search engines.

Why Optimization

SEO is about making your website easy for both users and search engine robots to understand. Search engine have become increasingly sophisticated but they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

Optimization Techniques

1. Content should be indexable

To perform better in search engine listing, webpage should have more contents in HTML text. Using images, flash or java plugins or any other such non-text element reduces a search engine to understand content and also to interpret. Remember, the more a search engine understands content of your website the better results.

2. Hyperlink structuring

Search engines need to see contents in order to list pages in their massive indexes. But before they reach to these contents there needs to be ways for them to reach these pages. Link structuring is technique to link every indexable content with others and make them discoverable.

3. Keyword usage

Keywords are fundamentals to the search process. Infact the entire science of information retrieval is based on keywords. Search engines measure how keywords are used on pages to help determine the relevance of a particular document to a query. One of the best ways to optimize a page’s rankings is to ensure that the keywords you want to rank for are prominently used in titles, text, and metadata.

4. On-Page Optimization

Other areas to optimize in webpage

  • Title tags
  • Meta tags
  • URL structures
  • Canonical contents

There are tons of other considerations like speed, size of page, hosting providers etc.

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